Fire TV lock screen ads for Prime Day

The Prime Day Integrated Marketing Campaign was aimed at educating the customer about the Prime Day deals and offers in the Prime device environment. This campaign included customer journeys to be designed on the Fire TV and Fire Tablet devices. As part of the project, I worked with the Senior Marketing Manager Prime, to design the wireframes and also designed the assets which would appear on few days prior to Prime Day and for the entire duration of Prime Day. Shown below are the banner ads which would appear on the lock screen of the Fire Tablet device.