Montra Cycles – Print Campaign

Role: Creative Director/Copywriter

Photography: Vignesh Ramanujalu

This was a pitch campaign for Montra Bicycles for their range of Hybrid bicycles. This campaign conveys the message of exploration and discovery in your immediate surroundings. The core idea is that when you slow down, life slows down and the smaller things around you can be experienced better. We found small shops, quaint temples and peaceful spots in the city of Chennai which many people would not know about and encouraged our potential customers to take a bicycle trip there.